Meet Sacha Baron Cohen's latest character

A questionable tennis umpire

Sacha Baron Cohen has unveiled a new alter ego - a tennis umpire who knows little about the sport.

The character makes his debut in a new advert for Uber Eats in Australia to mark the ongoing Open championship in Melbourne.

Champion Nick Kygios also appears in the commercial, questioning the umpire’s authority.

The 49-year-old comic - who now lives in Australia with wife  Isla Fisher and their three children - donned a blonde wig and a Merv Hughes style handlebar moustache for the role.

In a voiceover the advert announces: ‘Harking from Dandenong East comes an umpire of questionable intentions, not bound by rules, regulations or codes - he’s an anomaly in the sporting community’

Published: 6 Feb 2021

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